Introducing Stardust 2.0
When you run a business that supports others, it’s easy to forget that you need support too.
Over the past two years, I’ve learned a lot about growth, burnout, and the beauty of coming back to what feels true.
This is a story about what running a growing business has really looked like — and why I’ve made the decision to unbuild a lot of what I’ve spent the last two years building.
Back in 2023, when Stardust Support Services was just a Google Sheet, a web designer friend I was paying in Maccas chips, and a whole lot of hope, I never could have imagined where it would be just months later.
Word spread, my books filled up, and the potential for growth became apparent just as quickly.
So I dreamed bigger. I hired a team. I planned out the next steps.
It was not without its challenges — a lot happened, a lot went wrong, and I know it has all been part of running a start up. My skin got thicker (and my hair got greyer), I recalibrated, made adjustments, kept vaguely calm and carried on — mostly thanks to the support of the people around me, and the knowledge that my team and I were making life easier for people.
But in September of this year, over the space of a week, I was hit with a number of issues all at once that made me pause.
I stopped and thought about whether this was something I still wanted. Whether I was honouring my needs. Whether it was healthy for me.
Or whether I was stuck in the “shoulds”.
I could have patched the holes and kept going, kept growing.
But in chasing breadth, Stardust was losing depth. And I was running on fumes trying to stay aligned with what I saw for the business back when it started.
So I made the very difficult decision to scale back, and return to the original business model:
Just me.
So this is Stardust 2.0 — still with the same vision of being affirming, non-judgemental and above all supportive — but with a founder who practises what she preaches.
This experience has brought with it immense clarity, stronger boundaries, and even more drive to provide a service that actively encourages authenticity and honouring one’s needs, even when it means going against the grain.
Especially then.
My books are closed for now while I rest and recalibrate.
You can join my mailing list below for updates on availability and to be the first to hear about the new (sustainable!) things I’ve got brewing.
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If you’re new here, welcome.
If you’ve been here a while — thank you for trusting me through the chaos, for seeing the intention behind the imperfection.
Here’s to gentler days ahead.
